About us.

Ellen and John bring a wealth of resources to help your team and company deliver results.

These are turbulent times for Product teams. Ten years ago, every job description described a Product Manager as “the CEO of your product.” Now, Product Managers may be responsible for a subset of APIs or a small set of functionality shared across an entire portfolio.

We’ve been working as Product Managers and leading Product teams for decades—and we’ve delivered successful products across multiple industries and companies facing different growth, competitive, and strategic challenges.

We’ve got the experience to help, and we share a pragmatic perspective that focuses on solving real problems in a measurable way.

  • JOHN CATRETT

    CO-FOUNDER

    John is a seasoned product management leader with over 15 years of experience driving innovation and delivering impactful results across various industries. Known for his pragmatic approach, he has built and led high-performing product teams, focusing on customer-centric solutions that meet complex business needs. John has a proven track record in launching successful products and platforms across companies including Intuit and ADP.  His expertise spans the full product lifecycle—from market research and customer segmentation to API design and cross-functional collaboration. John is passionate about coaching teams to excel, thrives on building integrated experiences that resonate with users, and his work reflects a hands-on commitment to solving real-world problems.

  • ELLEN WIXTED

    CO-FOUNDER

    Ellen brings 20+ years of experience as customer-focused and results-oriented leader with expertise in product management, product marketing, and user experience. Her proven track record building exceptional products that users rely on and that drive growth is based on solving real problems using a multi-disciplinary approach. From aligning product strategies with market demand, driving impactful product enhancements, and transforming teams into high-functioning contributors, Ellen is an energetic leader who is well-equipped to keep pace with rapidly evolving industries while fostering a positive and engaged product culture.